Whey by J was created in a garage gym. I was thinking of names for my brand, and I really wanted something catchy but that had a deeper meaning. Originally, it was Way By J, as in a way of living. Then I realized many of my clients were trying to eat like mice to lose weight and it was backfiring.
I had to explain to them the importance of fueling our machines and got them eating more, some of them using protein shakes to add nutrients to their diet. I typically use Whey protein, and then it occured to me.
Whey is a type of protein, and protein comes from the Greek word “protos,” which means first priority. And BOOM! I realized it was a perfect fit – Whey by J is all about becoming your own first priority.
(And I am working on some bars and supplements so stay tuned)