Whey by J was created in a garage gym.  I was thinking of names for my brand, and I really wanted something catchy but that had a deeper meaning.  Originally, it was Way By J, as in a way of living.  Then I realized many of my clients were trying to eat like mice to lose weight and it was backfiring.

I had to explain to them the importance of fueling our machines and got them eating more, some of them using protein shakes to add nutrients to their diet.  I typically use Whey protein, and then it occured to me.

Whey is a type of protein, and protein comes from the Greek word “protos,” which means first priority.  And BOOM!  I realized it was a perfect fit – Whey by J is all about becoming your own first priority.

(And I am working on some bars and supplements so stay tuned)